Privacy Policy

Welcome to Pizza Luce. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how Pizza Luce ("we," "us," or "our") collects, uses, discloses, and safeguards your information when you visit our website lucepizza-eat.click, place orders, use our services, or otherwise interact with us. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site and services.

This Privacy Policy is governed by applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other relevant federal and state regulations applicable to food service businesses operating in the United States.

1. About Us

Pizza Luce is a food service business operating through its website and related digital platforms. Our contact details are as follows:

For all privacy-related inquiries, requests, or complaints, you may contact us at the email address listed above. We will respond to legitimate privacy inquiries within the timeframes required by applicable law.

2. Scope of This Privacy Policy

This Privacy Policy applies to all personal information collected by Pizza Luce through the following channels:

• Our website located at lucepizza-eat.click
• Online ordering platforms and third-party delivery integrations connected to our website
• Email communications, contact forms, and customer support channels
• Loyalty programs, promotional campaigns, and newsletters
• Any mobile applications or digital tools operated by Pizza Luce
• In-person interactions where digital data collection occurs (e.g., Wi-Fi sign-ins, digital receipts)

This policy does not apply to third-party websites, applications, or services that may be linked from our website. We encourage you to review the privacy policies of any third-party services you access through our platform.

3. Information We Collect

We collect different types of information depending on how you interact with us. The categories of personal information we collect include the following:

3.1 Information You Provide Directly

When you create an account, place an order, subscribe to our newsletter, or contact us, you may provide us with:

• Identity Information: First name, last name, username or similar identifiers.
• Contact Information: Email address, telephone number, billing address, delivery address, and postal/ZIP code.
• Account Credentials: Username and password for any registered account on our platform.
• Order Information: Food items ordered, special instructions, dietary preferences, order history, and transaction records.
• Payment Information: Credit card details, debit card details, or other payment method information. Please note that full payment card data is processed by our third-party payment processors and is not stored on our servers.
• Communications: Content of messages, feedback, complaints, or inquiries you submit to us via email, contact forms, or customer service channels.
• Promotional Participation: Information submitted when you participate in surveys, contests, loyalty programs, or promotional offers.

3.2 Information Collected Automatically

When you visit our website or use our digital services, we automatically collect certain technical and usage information, including:

• Device Information: IP address, device type (desktop, mobile, tablet), operating system, browser type and version, screen resolution, and unique device identifiers.
• Usage Data: Pages visited, links clicked, time spent on pages, referral URLs (the site you visited before ours), exit pages, and navigation paths through our website.
• Log Data: Server log files that record your interactions with our website, including error reports and timestamps.
• Location Data: General geographic location derived from your IP address. If you permit location access on your device, we may collect more precise location data for the purpose of finding nearby locations or processing delivery orders.
• Cookie and Tracking Data: Information collected through cookies, web beacons, pixel tags, and similar tracking technologies. Please refer to Section 8 (Cookie Usage) for more details.

3.3 Information From Third Parties

We may also receive personal information about you from the following third-party sources:

• Delivery Platforms: Third-party food delivery services (e.g., DoorDash, Uber Eats, Grubhub) that process your orders on our behalf may share order and contact details with us.
• Social Media Platforms: If you log in or interact with our services through social media (e.g., Facebook, Google), we may receive basic profile information such as your name and email address, subject to your privacy settings on that platform.
• Analytics Providers: Third-party analytics providers such as Google Analytics may share aggregated or anonymized data that helps us understand website traffic and user behavior.
• Marketing Partners: Advertising or marketing partners may provide us with information about your interactions with our advertisements on third-party platforms.

4. How We Use Your Information

We use the personal information we collect for the following purposes:

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including coordinating delivery or pickup logistics.
• Managing your account and providing access to order history and preferences.
• Processing payments and sending order confirmations, receipts, and delivery notifications.
• Responding to customer service inquiries, resolving disputes, and handling complaints.
• Personalizing your experience, such as remembering your favorite orders or dietary preferences.

4.2 Analytics and Service Improvement

• Analyzing website traffic and usage patterns to improve the functionality and user experience of our platform.
• Conducting internal research and analytics to better understand customer preferences and trends.
• Testing new features, menus, pricing, and promotional strategies.
• Monitoring and preventing fraudulent activity, unauthorized access, and other illegal activities.

4.3 Marketing and Communications

• Sending promotional emails, newsletters, special offers, and updates about Pizza Luce, where you have provided consent or where we have a legitimate interest to do so.
• Delivering targeted advertising on our website and third-party platforms based on your browsing behavior and preferences.
• Running loyalty programs and informing you of rewards, points balances, and redemption opportunities.
• Conducting customer satisfaction surveys and soliciting feedback on our products and services.

Opt-Out of Marketing: You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in any marketing email, by contacting us at [email protected], or by adjusting your account preferences. Please note that even if you opt out of marketing communications, we may still send you transactional messages related to your orders or account.

4.4 Legal and Compliance Purposes

• Complying with applicable federal and state laws, regulations, and legal obligations.
• Enforcing our Terms of Service and other agreements.
• Responding to lawful requests from government authorities, courts, or law enforcement agencies.
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public.

5. Sharing Your Information With Third Parties

Pizza Luce does not sell your personal information to third parties for monetary compensation. However, we may share your information with the following categories of third parties for legitimate business purposes:

5.1 Service Providers and Business Partners

We share information with trusted third-party service providers who assist us in operating our business, including:

• Payment Processors: Stripe, Square, PayPal, or similar services that process payment transactions securely on our behalf.
• Delivery Services: Third-party couriers or food delivery platforms used to fulfill your orders.
• Cloud Hosting Providers: Companies that provide server infrastructure, data storage, and hosting services.
• Email and SMS Platforms: Services used to send transactional and marketing communications.
• Analytics Providers: Google Analytics or similar tools that help us understand website usage.
• Customer Support Tools: Platforms used to manage customer inquiries and support tickets.

All service providers are contractually required to use your information only for the purposes we specify and to implement appropriate data security measures.

5.2 Legal Requirements and Protection of Rights

We may disclose your personal information if required to do so by law or if we believe in good faith that such action is necessary to:

• Comply with a legal obligation, court order, subpoena, or governmental request.
• Protect and defend the rights or property of Pizza Luce.
• Investigate or prevent fraud, security threats, or illegal activity.
• Protect the personal safety of users of our services or the general public.

5.3 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of its assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website if such a transfer occurs and your information becomes subject to a different privacy policy.

5.4 Aggregated and Anonymized Data

We may share aggregated or anonymized data that cannot reasonably be used to identify you with third parties for research, analytics, marketing, or other business purposes. This data is not considered personal information under applicable law.

6. Data Security

We take the security of your personal information seriously and implement a variety of technical, administrative, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, or destruction. Our security measures include:

• Encryption: All data transmitted between your browser and our website is encrypted using Secure Sockets Layer (SSL) / Transport Layer Security (TLS) technology. Sensitive information such as payment details is encrypted both in transit and at rest.
• Access Controls: We restrict access to personal information to employees, contractors, and service providers who need to know that information in order to fulfill their job responsibilities. All personnel with access to personal data are subject to confidentiality obligations.
• Secure Payment Processing: Payment card information is processed by PCI-DSS compliant third-party payment processors. We do not store full credit card numbers on our servers.
• Regular Security Assessments: We conduct periodic reviews of our data security practices, vulnerability assessments, and risk management procedures.
• Incident Response: We maintain an incident response plan to promptly detect, contain, and notify affected individuals in the event of a data breach, in accordance with applicable state and federal breach notification laws.
• Two-Factor Authentication: Where available, we encourage and support the use of two-factor authentication for user accounts.

7. Your Privacy Rights

Depending on your state of residence within the United States, you may have certain rights regarding your personal information. We are committed to honoring these rights in compliance with applicable law.

7.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources from which we collected it, the purposes for which we use it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (e.g., where we need to retain data to complete a transaction or comply with a legal obligation).
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. Pizza Luce does not sell your personal information for monetary compensation.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of your sensitive personal information to purposes necessary to provide requested services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny services, charge different prices, or provide a lower quality of service because you exercised your privacy rights.

To submit a CCPA/CPRA request, please contact us at [email protected]. We will respond to verifiable consumer requests within 45 days, with a possible extension of an additional 45 days where reasonably necessary.

7.2 General Privacy Rights for All U.S. Residents

Regardless of your state of residence, we offer all users the following rights:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct or update inaccurate or incomplete personal information.
• Right to Deletion: You may request that we delete your personal information, subject to applicable legal exceptions.
• Right to Data Portability: Where technically feasible, you may request that we provide your personal information in a structured, commonly used, machine-readable format.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
• Right to Object to Marketing: You may object to the processing of your personal information for direct marketing purposes at any time.

7.3 How to Submit a Privacy Request

To exercise any of the rights described above, please contact us by:

• Email: [email protected]

We may need to verify your identity before processing your request. Verification may require you to provide certain account details or confirm information associated with your account. We will process all verifiable requests in accordance with applicable law and will not charge a fee for reasonable requests unless they are excessive, repetitive, or manifestly unfounded.

8. Cookie Usage

Our website uses cookies, web beacons, pixel tags, and similar tracking technologies to enhance your browsing experience, analyze site traffic, and deliver personalized content and advertising.

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the website to function properly. They enable core features such as session management, shopping cart functionality, and secure login. You cannot opt out of these cookies without significantly affecting site performance.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website, including which pages are visited most frequently. We use this data to improve site performance and user experience (e.g., Google Analytics).
• Functional Cookies: These cookies remember your preferences and settings (e.g., saved delivery address, language preferences) to provide a more personalized experience.
• Targeting and Advertising Cookies: These cookies track your browsing behavior to deliver relevant advertisements on our website and across third-party platforms. They may also be used to limit how often you see an ad and measure the effectiveness of advertising campaigns.

8.2 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling certain cookies may affect the functionality of our website. For more information on how to manage cookies in your specific browser, visit the browser's help documentation.

For more detailed information about our use of cookies and tracking technologies, please refer to our Cookie Policy, which is incorporated by reference into this Privacy Policy and available on our website.

Residents of California may also use the "Do Not Sell or Share My Personal Information" mechanism where available on our website to opt out of the sharing of personal information for advertising purposes.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our general data retention practices are as follows:

When your personal information is no longer required, we will securely delete or anonymize it in accordance with our data disposal procedures. In some cases, we may retain anonymized or aggregated data indefinitely for analytical purposes, as such data cannot reasonably be used to identify you.

10. Children's Privacy

Pizza Luce does not direct its services to children under 18 years of age. If you are under 18, please do not use our website, create an account, or submit any personal information to us. If we learn that we have inadvertently collected personal information from a child under 18 without appropriate parental consent, we will take steps to delete that information as quickly as possible.

If you are a parent or guardian and believe that your child has provided us with personal information without your knowledge or consent, please contact us immediately at [email protected] so that we can take appropriate action.

Our practices are also in compliance with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under the age of 13 without verifiable parental consent.

11. International Data Transfers

Pizza Luce is based in the United States, and your personal information is primarily collected and processed in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

Data protection laws in the United States and other countries may differ from those in your home country. By using our services, you acknowledge and consent to the transfer of your information to the United States and other countries as described in this Privacy Policy.

Where we transfer personal information internationally, we take steps to ensure that appropriate safeguards are in place to protect the security and confidentiality of your information in accordance with applicable law. This may include entering into standard contractual clauses or other legally recognized transfer mechanisms where required.

12. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, or embedded content from third-party services. These third-party services have their own privacy policies, and we do not accept any responsibility or liability for their policies or practices. We encourage you to review the privacy policies of any third-party services you visit or use.

Examples of third-party services that may be integrated with our website include:

• Social media platforms (e.g., Facebook, Instagram, TikTok)
• Food delivery and ordering platforms (e.g., DoorDash, Uber Eats, Grubhub)
• Payment processing services (e.g., Stripe, PayPal)
• Mapping and location services (e.g., Google Maps)
• Advertising networks (e.g., Google Ads, Meta Ads)

13. Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals, and we do not currently alter our data collection practices in response to DNT signals. However, you can manage your tracking preferences through your browser settings and our cookie consent tools as described in Section 8.

California residents may also exercise their rights under the California "Shine the Light" law (California Civil Code Section 1798.83), which permits users to request certain information about our disclosure of personal information to third parties for direct marketing purposes.

14. Your Rights Under the FTC Act and Federal Consumer Protection Laws

The Federal Trade Commission Act (FTC Act) prohibits unfair or deceptive practices in commerce, including with respect to privacy and data security. Pizza Luce complies with all applicable FTC guidelines and regulations concerning:

• Truthful and non-deceptive privacy disclosures
• CAN-SPAM Act compliance for commercial email communications
• Reasonable and appropriate security practices to protect consumer data
• Fair and transparent data collection and use practices

If you believe that our data practices violate applicable federal consumer protection laws, you have the right to file a complaint with the Federal Trade Commission at www.ftc.gov/complaint.

15. How to File a Privacy Complaint

If you have concerns about how we handle your personal information or wish to submit a privacy complaint, we encourage you to contact us first so that we can address your concern:

• Email: [email protected]

We will acknowledge your complaint promptly and endeavor to respond substantively within 30 days. If you are not satisfied with our response, you may also file a complaint with the relevant data protection or consumer protection authority:

15.1 For California Residents

California residents may file a complaint with the California Privacy Protection Agency (CPPA) or the California Attorney General's Office:

• California Privacy Protection Agency: cppa.ca.gov
• California Attorney General: oag.ca.gov/privacy

15.2 For All U.S. Residents

Any U.S. resident may file a complaint related to unfair or deceptive data practices with the Federal Trade Commission (FTC):

• FTC Complaint Center: reportfraud.ftc.gov
• FTC Website: www.ftc.gov

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, applicable laws, or for other operational, legal, or regulatory reasons. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page.
• Post the revised Privacy Policy on our website at lucepizza-eat.click.
• Where required by law or where changes are material, provide additional notice such as a prominent notice on our website or an email notification to registered users.

Your continued use of our website or services after the posting of any changes to this Privacy Policy will constitute your acknowledgment of the changes and your consent to be bound by the updated terms. We encourage you to review this policy periodically to stay informed about how we protect your information.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team: